Marketing Program Objectives 
The Marketing Program works with all VIDA Divisions, UVI Cooperative Extension, the V.I. Department of Tourism and other Government Agencies to:
- Create and strengthen marketing linkages between agri-businesses (farmers) and buyers interested in V.I. agricultural products.
- Provide agri-business consultations to farmers interested in expanding their agri-business marketing efforts.
- Educate consumers about the benefits of buying local produce: Superior taste, improved nutrition,longer produce shelf-life.
- Plan & attend culinary events that promote locally grown produce and locally made value-added products to chefs and restaurateurs.
- Apply for & manage grants to supplement funding for marketing endeavors in the V.I.
Products Marketed in the V.I. The Virgin Fresh brand will be applied to quality V.I. products including: - Fresh fruits & vegetables
- Meats: lamb, goat, pork & beef
- Apiary products: honey, beeswax, etc.
- Poultry, eggs & dairy products
- Locally produced value-added products such as jams, hot sauces, etc.
Target Markets - Restaurants, caterers and hotels.
- Farmers’ markets, supermarkets.
- School lunch programs, hospital cafeterias & Government agencies that purchase food.
- Local wholesalers &/or exporters.
- Individual consumers & organizations.
Marketing Services For the Restaurateur, Retailer and Wholesaler The Marketing Program provides services to market fresh food to restaurateurs, wholesalers and retailers: - Product Availability Updates: provides a listing of products and prices from various farms throughout the V.I. as they become available – sent via email or fax.
- Quality Standard Information: provides information on USDA fruit and vegetable quality standard information.
- Postharvest Storage: provides access to temporary cold storage facilities for agri-businesses and buyers.
- Produce Delivery: facilitates arrangements for produce delivery by the farmer or VIDOA to participating restaurants.
For More Information Contact:
Daniel A. Stanley, M.S.
Director of Marketing
daniel.stanley@doa.vi.gov |
